A successful handyman business is built on repeat customers. It is much easier to sell to and provide services to your existing customers then to try and keep getting new ones. Once you have a steady customer base you can stay very busy just from them alone. This cuts down on advertising costs and minimizes the headache of obtaining new customers. Don’t let them call you when they need something done. Instead, stay in front of them constantly and they will always have projects.
Keep in constant contact
Keeping in contact with your customers not only helps them remember that you are their handyman, but it also constantly reminds them of the projects that they still need to get done around the house. I’m not suggesting that you constantly call your customers and harass them. That would be too much work on your part and would probably bother them too much. There is a much better, cheaper, and automatic way to keep in contact with your customers.
Use an email auto responder to automatically keep in contact
The best way to automatically keep in contact and continually remind customers of your handyman business is through email. You can set up emails to be sent out to everyone on your list automatically at a given time. For example, you have just completed a job at a new customer’s house. You ask for their email address so you can send them a formal copy of their receipt. Or you can otherwise get their email address by offering them a discount on their next service call. You then enter their email address into your email auto responder program and they are now on your list. You will have emails that you set up beforehand that will automatically get sent out to this new customer at your chosen intervals.
For instance, you have one email that gets sent out 3 days after you have worked at their house thanking them for choosing you and asking them if they would rate and review your business on google, yelp, or any other review website. Next you have another email that goes out to them a month later asking how everything is going and if there are any other projects that they would like to get done around the house. You can have these emails sent out every month if you would like. All you have to do is set these email up one time and every customer will get them at your predetermined intervals. You can even go a step further and create a monthly newsletter giving tips and suggestions to your customers about new services that you are offering or other specials that you want to promote. Don’t go overboard. Think about how many times you should email them without become spamy or looking too much like junk mail. After all, this should not be junk at all and the customer should see this as a valuable service that you are providing them.
This process takes you out of the equation and adds some automation to your business. Imagine how much time it would take for you to email or call every one of your customers to keep in touch. Automate this part of your business to free up your time and spend it on things that you enjoy doing. The company used for the email list of this site is called Aweber. They are one of the best and have excellent rates. At a cost of $19 a month to keep in contact with your customers automatically, this is a no-brainer.
How to get your email marketing set up for your handyman business
01.Set up an account with Aweber. You will use this in conjunction with your existing website. You do have a website right? If not start here.
02.Create your emails and set when you want them to be sent out. (Ex: 3 days after they subscribe, then 1 month after that, etc.)
03.Watch as your new automated email marketing keeps your existing customers calling you without any extra effort on your part.
Anytime you can automate a part of your business to work for you without taking up your precious time take advantage of it. Automation is valuable and a key component of running a successful handyman business and any business in general. Sign up to our email list on the right to receive tips that will make you more money and save you more time in your handyman business.