In this post I’m going to show you how to get more people to find your website. Your website just isn’t doing it’s job correctly if people can’t find it when they are looking for handyman services in your city.
Let’s suppose you run a handyman business in Corona, CA like I do. Your goal then is to get homeowners that are looking for home repair and improvement services to find your website and hire you. In order to do this you need to know what they are looking for in the first place though.
What are people searching for?
If you have Google Webmaster Tools or Google Analytics connected to your site you have the information available to see how people are currently finding your site. I have had this information available on my site for years so it’s given me a very good look into what people are searching for when they are looking for a handyman.
I’ve noticed over the years that when people are looking for a handyman they generally search for 2 different things. They either search for “Handyman in Corona” or a variation of that phrase or they search for the specific service that they want done like “ceiling fan installation in Corona”.
How do you show up?
Now that you know what they are generally searching for you need to know what it takes to show up. There are a number of factors that determine your rank in the search engines for different keyword phrases and that would be a post in and of itself but at the very core it’s content.
Read the next sentence carefully. You must create pages targeted to the specific things people are searching for. If you want to show up when someone is searching for ceiling fan installation in Corona you need a page about ceiling fan installation in Corona and the title of that page needs to also be “Ceiling fan installation in Corona, CA.”
If you already have a Pro Handyman Website then you don’t need to worry about this at all because we have already integrated this into every site. All you have to do is select the services you offer and we automatically create a page targeted to show up when someone is searching for that service in your city. The page includes the keyword phrase in the title which is very important and also in the body of the page text.
This is the most important factor when you want to show up for certain keyword phrases in the city you do business in.
- Create a page targeted to the service that you want people to find you for.
- Include the name of that service as well as the city in the title of the page.
- Be sure to include the service and the city in the body text of the page also.
Remember, if you have a Pro Handyman Website you don’t need to worry about this. We do it all for you. Just choose the services you offer and we create the pages around those services. Also, there are other factors that help you rank these pages in the search engines so people find them but that is a topic for an entirely different post.
Also, keep in mind, if your site is not properly built in the first place you will probably have a hard time getting these pages to rank. It’s important to have a website that is properly built before creating these pages so you’ll have the best chance at showing up when people are looking for your services. If you need help or have any question feel free to contact me. I’d be happy to guide you in the right direction.